ROYAL IS A WAY OF LIFE.

BE ROYAL.

Breaking new ground with an uncompromising attitude. Committed to providing the best possible coffee experience. Bold ideas: These are the defining features of Café Royal.

Our 65-year history of making coffee hasn't made us complacent. On the contrary – we want to shape the coffee trends of the 21st century. We understand the rules of the coffee business and are committed to reinventing them with unique coffee projects, unconventional products and inspiring stories for people who are passionate about coffee.

At Café Royal, we want you to be true to yourself, to realise your dreams and to keep trying new things. Above all, we want you to enjoy the best coffee that the world has to offer.

ROYAL IS NOT A STATUS. ROYAL IS A STATE OF MIND.

Our philosophy

OUR RAISON D'ETRE

We believe that coffee is more than just a drink. It's a way of life. It has a unique appeal and drives our vision.

  • VISION
    VISION

    At Café Royal, we believe that fortune favours the brave. That's why we want to do more than just sell products – we want to become the world's most inspiring coffee brand.

  • VALUES
    VALUES

    Courage. Confidence. Freedom. Independence. Spontaneity. Appreciation. Trust. We are defined by our values. They shape all of our decisions and determine how we think. And feel.

  • WAY OF LIFE
    WAY OF LIFE

    Keep surprising. Push our own boundaries. Never stop questioning the status quo. There are many words that can be used to describe our philosophy. Or simply 7 letters: Be Royal.

Café Royal facts

  • 15 thousand tonnes

    The amount of coffee that we roast each year.

  • 560

    staff working to realise our vision.

  • 500 billion cups

    The amount of coffee consumed worldwide each year.

  • 90%

    The amount of coffee which is produced in developing countries.

  • 80 euros

    The hefty price tag for a cup of Indonesian Kopi Luwak, the world's most expensive coffee.

  • 29 September

    Coffee Day in the United States.

  • 50.3 %

    The proportion of people who prefer to drink coffee at home.

Your coffee. Your taste. Your choice.